ATTRACTION MARKETING

Attraction marketing is a form of unadvertising advertising embraced by network marketers and in fact, by marketers in all areas of the selling arena. It flies in the face of traditional methods taught for many years about the best way to gain customers and it outperforms the teachings.

The base of attraction marketing is the belief that most people really like to shop, but hate to be sold to, even if the need the product. But, they love to buy from a friend. The solution then, is to gain a friend.

This is turning around the business of thousands of network marketers. If you had problems and could not even break even before can now learn the process of attraction marketing and making more money than you ever thought possible.

What is the magic of attraction marketing? It will turn the table on the whole selling process. Instead of you hunting down prospects and alienating friends and family, with attraction marketing people will seek you out. They’ll be ready in most cases to buy or sign up. This is the great power attraction marketing has.

You need to learn the teachings of attraction marketing to draw your customers and prospects to you. This will stop you from chasing after them. You’ll pull people towards you that already want what you’re selling.

The old methods consisted of introducing friends and family first to the product or business opportunity. Then there was the “10 - 5 Rule”, which basically says you make eye contact with everyone you come with in 10 feet of and start talking when they get within 5 feet. And then there was the good old cold calls, and all the money you spent buying leads. Wasn’t that fun? Remember every NO gets you closer to a YES. Sure it does. Ha Ha!

The problem with the old methods is that they make you approach people who have never shown an interest in you or what you are promoting. And the conversion rate is typically quite low and the fall out rate is high. Which is why ‘It’s all about the numbers’ is repeated over and over again within network marketing circles. But it doesn’t have to be that way.

Attraction marketing can change all that and the Internet is your greatest ally. You can use a website, blog , newsletter, article marketing, even webinars to attract potential prospects to you. Giving your prospects valuable information once they’ve found you will start the almost automatic filtering process. Those who aren’t interested won’t pursue it any further.

They’re the ones who would cut you off in mid sentence to tell you they’re not interested. With attraction marketing, you don’t have to encounter these folks. On the other hand, the ones who are interested will continue. They’ll sign up for more information or buy the product because they already have some level of desire for what you’re offering. Your conversion rates with these prospects will just keep getting better and better.

Attraction marketing is changing forever the way independent marketers approach the business of gaining customers. The whole sales mindset is changing as well. Savvy marketers seek ways to serve their prospects first. It’s that service that helps turn the prospect into a loyal customer.

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