The nature of network marketing changed around 2005 - 2006.
How is that you say? well let me explain as briefly as possible.
In the beginning an MLM opportunity was a rare and interesting thing, So much so that people used it as part entertainment and would attend meetings several times a week. They would run around doing flyers in letters boxes, harass everyone they meet, attend endless meetings, put stickers on their family cars, endless cold calling, be out all night of the week doing presentations, etc.
The companies would provide product and payments and push warm market marketing and the people went along with it.
There would be a couple of opportunities come onto the scene every year and over time it increased as software and technology became more affordable and accessible to the masses.
Now opportunities were coming at the rate of several a quarter then several a month, to arriving at 2005 - 2006 several a week and now in 2009 it's a daily event.
Prior to 2005 - 2006 websites were built in a manner of cold market style, meaning that people must have been either warmed up and informed by the personal sales process prior to their arriving at the site for it to make any sense.
So the selling process was done by person to person and the site was there to join and place an order.
There were millions of people waiting for the next new deal to jump into and get going, how ever their get going life force got up and went by 2005 - 2006 when MLM as we know it changed for many people.
In 2005 - 2006 whoever things changed, critical mass was hitting its ceiling amongst the diehard networking fraternity and the age of cold market websites and promoting companies first was getting a frosty reception.
The thousands of MLM companies and millions of personal business failures had finally caught up with the shinny MLM juggernaught.
Prior to 2005 - 2006 everyone promoted up front and out right the company first or MLM deal they were in through their warm market contacts. (friends family work mates)
Prior to 2005 - 2006 the build up of MLM opportunities and failure rates had not reached critical mass and was not an issue.
In the beginning the industry enjoyed warm markets and all people needed was hot new deal a good MLM business and away they would go through their 100 name lists and onto big things.
2005 - 2006 MLM switched polarities because the thousands of companies and millions of failures had corrected the cart and horse effect back to its natural state, that of the horse before the cart.
The horse is the networker, the cart is the company.
People shall only come to the company through people yet the promotional methods being used where such that individual always insisted on promoting the company and the companies stuff first.
This has produced a progeny of MLM advocates that are now in desperate need of what the MLM industry had failed to deliver its core product. MARKETING.
Multi Level Marketing.
Million upon millions of MLM burnouts and current MLM subscribers need to learn marketing and they now know that.
The last thing an MLMer needs is another hot new deal, they used to think that the next new hot deal would save but now know that it is marketing that will save them and a new deal they can find at any given moment.
People no longer need a hot new deal they need hot new marketing tactics and skills they have come to realize this after only 50 years.
Give people marketing skills, copy writing skills, and tactics and then they are equipped to go promote anything they choose, because the choices are many and growing by the thousands every year..
A lot of people are still stuck in a pre 2005 - 2006 networking mode after going through many companies they still hold onto thinking the warm market routine will still work for them as it did pre 2005 - 2006.
Thats all well and good you go get your marketing skills and start promoting. They natural tendency after all those decades of reverse polarity MLM is you will probably go and promote the company and its stuff first.
Now you're still doing it back to front but now in fast forward..
So what happened around 2005 - 2006 ?
No one specific thing happened but rather a cumulative effect occurred topped off with the introduction the video marketing boom or what some now call web 2.0 or the social networking.
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